Hello!! I am Anisha
Story listener. Athelete. Designer.
With 10yrs of experince in design - I am Leading Customer Product Designer team at Rapido, Designing behaviour change at the intersection of people and business — finding the moves that shift habits, build trust, and create lasting impact.
2 years designing at Rapido — taking it from 4 million to 6+ million rides daily. Designing & building across teams - acquisition, affordability, monetisation & retention.
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Led the design function for Rapido's monetisation product from the ground up — contributing to 6 crore+ in monthly revenue.
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Drove behaviour change across the customer journey — from discovery and acquisition to pricing and affordability — rooted in on-ground observation and user psychology.
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Developed frameworks and systems that extended beyond individual features — including pricing behaviour strategy and a brand visual philosophy for India.
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Earned stakeholder trust to give design a voice in product decisions, and created the conditions for the team to experiment, take ownership, and unlock new product opportunities.
Case Studies
IMPACT
Affordability feature — designed to lower fares without touching the pricing model. By bringing users and drivers closer before the ride begins, we turned a operational inefficiency into a user benefit.
Driving New Behavior and brand perception with Walk & Save
| 2024-26
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Drop off reduced by 7%
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Feature adoption grew from 5% to 31%
IMPACT
The smaller stories - documented as they happened. Unpolished on purpose.
I've come a long way, gaining valuable experiences and working on fascinating projects. I'd like to share my legacy work. They represent my growth and diverse skills.
When I am not working
