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I am Anisha.
Lead Product Designer at Rapido, blending design expertise with a passion for business strategy and human behaviour. Outside work, I'm a footballer, knitter, and illustrator.
IMPACT
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Retention rate of 70%. engaged users
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Increased Monthly transacting users by 10%↑
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Increase transactions by 38%↑
GoClub is a program for Indonesia's biggest ride-hailing app, Gojek, and it is the first of its kind. This project includes the processes involved in the launch and merger with Tokopedia.
| 2020-2023


Loyalty Program : GoClub
Help & support
OUTCOMES & OUTPUTS
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Problem space for next 2yr roadmap.
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Milestone and planning for upcoming quarters
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Executing Help Home redesign

| 2023-2024

Re-establishing the vision for Help & support in Gojek. This case-study includes service design approach & showcases one of the outputs- Redesigning help home page.
Thats all for my current portfolio



I've come a long way, gaining valuable experiences and working on fascinating projects. I'd like to share my legacy work. They represent my growth and diverse skills.
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